We’ve come a long way since Jack Keller and Alder Yarrow introduced the beginning of wine blogging back in ’03 & ’04. Since then, the wine blogosphere has exploded and I’ve lost track of the number of blogs out there. Amazingly enough, using a key term “wine blog” on a search engine can return millions of hits! So how do you decide which ones you should visit?
There are a number of ranking systems out there (1) but I chose to use Google because they are really good at ranking sites and returning the most reputable and relevant content. If you doubt this method, check out their rigorous process on how they rank sites here – impressive stuff!
I created the “Google Top 100 Wine Blog” list by simply typing in a simple key term “wine blog” in the Google search engine. I then removed content that did not meet certain criteria, excluding blogs that haven’t been updated in over 3 months or websites that simply list other blogs. I also excluded blog directories, redirects, subsets or duplicates and blogs that heavily focus on content other than wine. There are a lot of blogs that call themselves a wine blog but focus more on things like travel, sports, etc., and I also excluded product type wine blogs (e.g. subzero refrigeration). (2)
Here is Google’s top 100 wine blog list for your reading enjoyment (3). The top five blogs may look familiar to you, but what’s great about this list and how it differs from others (1) is that you will find blogs you won’t find on any other list. This is clearly a ranking system that reduces bias and alienation, allowing readers to find great content. Based on Google’s rigorous indexing standards, blogs that rank near the top of this search result (this one resulted in more than 5 million hits) is commendable, and a congratulatory admiration is in order to those who made the list. Now seek out some of your newfound favorites and subscribe to their email newsletters and RSS feeds!
(1) There are other existing lists that I recommend checking out as well, which include Local Wine Events blog list, Wikio, AlaWine, Alltop, Alexa, Vino PR. They all use different methods and techniques for generating lists, and I strongly recommend using more than one source to find all of the great wine blogs on the World Wide Web.
(2) I produced this search result mid-October, 2008. Keep in mind that Google results change daily. I recommend repeating the query often to find new blogs as they move up in Google rankings. Results also differ based on keyword selection, e.g. using the terms “wine blogs” or “winery blog” will produce different results.
(3) The above list is Google’s top 100 if you’re searching in the U.S. – searching from other countries will produce different results.