Have you ever had one of those jobs where your manager [consistently] reminded you of how badly you suck at self-promotion?

Yeah, been there, done that, and if you’re like me, you have a hard time with self-adulation. Maybe that’s why folks like us should hire marketing folks to handle this stuff, because seriously, we sometimes suck at accepting compliments and tooting our own horn.

But the heart of this post (and the point I am trying to make) is how bloggers are really starting to come into their own. We all know about the big dogs, but the little Chihuahuas are starting to show their feisty side, moving swiftly through the fierce competition.  No more riding inside pockets, purses or tote bags, and no more damn tacos! (RIP little Gidget!) Oh, wait, I like tacos.

Seriously though, this really comes at no surprise as reports such as Vintank’s We are Here!, The state of Wine Industry Social Media (’09) delves into the functions, implications and philosophies that drive consumers into Social Networking  sites on the internet.

According to the report, “The wine blogosphere in aggregatehas a larger audience than any single traditional media company’s online presence“. Using data from Compete, the top 20 wine bloggers have a larger audience than the Wine Spectator online.

If you haven’t read the report yet, check it out here.  This report is a must read on the impacts of social media in the wine industry.

But the question remains: numbers are good, but what about validation in the market? Is blogger content good enough to compete with the big dogs? Do they have something to say that is worth reading? Absolutely.

In the wine industry, bloggers are called upon to give advice, are spotlighted in major publications such as the New York Times, Los Angeles Times, Food & Wine, Decanter and the Wine Spectator and some bloggers have even made debuts on nationally syndicated T.V. news  shows here and here.

Some of our own contributors write for publications such as Decanter (Mark Storer)  or write books (well, sometimes unrelated to wine, but regardless, kudos to Edward Ragg) or get shout outs from magazines such as Saveur, naming Enobytes as “The Best of the Web“.

Publications like U.C. Berkeley Solar System Exploration highlighted one of my stories, Mars Device to Ease Adverse Wine Effects and you can find Marc on Portland’s “Vine Time” on News Radio 750 KXL and on California’s Central Coast “From the Growing of the Grape to the Glass” on KUHL-AM 1410.

Our latest mention comes from Food News Journal (FNJ), which is known to highlight the best in food and wine articles worldwide. Seems as though a number of our articles have appeared alongside other respectable publications such as the Wall Street Journal, The New York Times, The Telegraph UK, the Wine Enthusiast, Food & Wine, Chicago Sun-Times, ABC News, Dr. Vino, and The Atlantic.

What’s the moral of this story and what does all this mean dear blogger friends? It means you have the power to do great things, so get out there and show them what you got.

Top bloggers in every industry, whether it be wine, food, technology or politics are making impacts in their respected field. The time is HERE and NOW. Promote your ideas, create your own buzz, make an impact, engage your readers and go kick some butt!