We Are Bloggers, Hear Us Bark!

Have you ever had one of those jobs where your manager [consistently] reminded you of how badly you suck at self-promotion?

Yeah, been there, done that, and if you’re like me, you have a hard time with self-adulation. Maybe that’s why folks like us should hire marketing folks to handle this stuff, because seriously, we sometimes suck at accepting compliments and tooting our own horn.

But the heart of this post (and the point I am trying to make) is how bloggers are really starting to come into their own. We all know about the big dogs, but the little Chihuahuas are starting to show their feisty side, moving swiftly through the fierce competition.  No more riding inside pockets, purses or tote bags, and no more damn tacos! (RIP little Gidget!) Oh, wait, I like tacos.

Seriously though, this really comes at no surprise as reports such as Vintank’s We are Here!, The state of Wine Industry Social Media (’09) delves into the functions, implications and philosophies that drive consumers into Social Networking  sites on the internet.

According to the report, “The wine blogosphere in aggregatehas a larger audience than any single traditional media company’s online presence“. Using data from Compete, the top 20 wine bloggers have a larger audience than the Wine Spectator online.

If you haven’t read the report yet, check it out here.  This report is a must read on the impacts of social media in the wine industry.

But the question remains: numbers are good, but what about validation in the market? Is blogger content good enough to compete with the big dogs? Do they have something to say that is worth reading? Absolutely.

In the wine industry, bloggers are called upon to give advice, are spotlighted in major publications such as the New York Times, Los Angeles Times, Food & Wine, Decanter and the Wine Spectator and some bloggers have even made debuts on nationally syndicated T.V. news  shows here and here.

Some of our own contributors write for publications such as Decanter (Mark Storer)  or write books (well, sometimes unrelated to wine, but regardless, kudos to Edward Ragg) or get shout outs from magazines such as Saveur, naming Enobytes as “The Best of the Web“.

Publications like U.C. Berkeley Solar System Exploration highlighted one of my stories, Mars Device to Ease Adverse Wine Effects and you can find Marc on Portland’s “Vine Time” on News Radio 750 KXL and on California’s Central Coast “From the Growing of the Grape to the Glass” on KUHL-AM 1410.

Our latest mention comes from Food News Journal (FNJ), which is known to highlight the best in food and wine articles worldwide. Seems as though a number of our articles have appeared alongside other respectable publications such as the Wall Street Journal, The New York Times, The Telegraph UK, the Wine Enthusiast, Food & Wine, Chicago Sun-Times, ABC News, Dr. Vino, and The Atlantic.

What’s the moral of this story and what does all this mean dear blogger friends? It means you have the power to do great things, so get out there and show them what you got.

Top bloggers in every industry, whether it be wine, food, technology or politics are making impacts in their respected field. The time is HERE and NOW. Promote your ideas, create your own buzz, make an impact, engage your readers and go kick some butt!


About the Author:

Editor and co-founder of Enobytes.com, Pamela is a sommelier and former restaurant manager and wine buyer with Wine & Spirit Education Trust (WSET), Court of Master Sommeliers & Center for Wine Origins certification. She has contributed to or been quoted by various publications, including the Los Angeles Times, Sommelier Journal, Vegetarian Times, VIV Magazine, UC-Berkeley Astrobiology News, The Washington Post, the Associated Press, NPR and USA Today. True to her roots, she seeks varietal and appellation integrity and is always passionate about finding the next great bottle of wine.


  1. @nectarwine February 15, 2010 at 10:21 AM - Reply

    Great review of the VinTank article. I like how you pointed out that in all industries the power of the collective online community will continue to grow. We’re only a few years old – YouTube just turned 5 and the influence potential is a fraction of what it will be.

    Josh @nectarwine

  2. Ann February 15, 2010 at 10:55 AM - Reply

    I think its great that bloggers are starting to make headway. I’ve seen great things happen for bloggers in the food industry as well as the tech sector and wine. Keep up the good work and good luck to all bloggers.

  3. enobytes February 15, 2010 at 7:09 PM - Reply

    Hey nectar dude, thanks for the kudos. Agreed 100% – we are in the infancy state and it will definately be interesting to see how things transition over the next few years. ~Pamela

  4. enobytes February 15, 2010 at 7:10 PM - Reply

    Thanks Ann! Agreed and thanks for the comment.

  5. Mark Fish February 15, 2010 at 10:43 PM - Reply

    Twice this week I’ve read or heard the line, “The top 20 wine bloggers have a larger audience than the Wine Spectator online.” It would be interesting to see who the Top 20 Wine Bloggers are and is that statistic valid now?

  6. Most Tweeted Articles by wine Experts February 16, 2010 at 5:10 AM - Reply

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  7. enobytes February 16, 2010 at 7:26 PM - Reply

    Good question Mark. My intent was to include this information but since the data was collected over a year ago, I was hesitating to include it. It’s guaranteed that the top twenty have changed, however my confidence pertaining to the original claim is still valid (and certainly gaining momentum). It would be interesting to see the latest data. Here is the information of the top 20 bloggers from Feb ’08 – Jan. ’09 (in no particular order):

    Benchland Blog
    Bigger Than Your Head
    Celebrate Wine
    Chateau Petrogasm
    Domaine 547
    Dr. Vino
    Drinks After Dark
    Fermentation: The Daily Wine Blog
    Good Grape
    Good Wines Under $20
    Jamie Goode’s Wine Blog
    My Wine Education
    The Pour
    The Wine Front
    Wine Outlook

  8. Thomas @ The Blog Wine Cellar February 19, 2010 at 1:10 AM - Reply

    I think wine bloggers are very up to speed with what’s going on in the wine world. The thing is though, those big boys like Spectator and Parker still control the purchasing public at large. Because they still hold the largest influence it makes them the power in wine press. Wine blogger are gaining ground though.

  9. enobytes February 19, 2010 at 8:18 PM - Reply

    Agreed and great observations Thomas! Cheers, Pamela

  10. Matthew mmWine Horbund March 9, 2010 at 7:43 PM - Reply

    A great post! The truth is, bloggers are able to convey timely, accurate and useful information about a subject that is loved the world over. We do so in different ways, whether my tv segments or blog video reviews, or in depth looks at specific industry areas such as Lenn’s New York Cork Report. We do so at low or no cost to our readers, with passion for wine and helping people enjoy it.

    Personally, I think one of the reason the Big Dogs are still barking so loudly is they are in front of people through advertising, placement on racks at book stores, etc. However, as more and more people become internet savvy, and learn to search “Video Wine Blog” or “Video Wine reviews” or “Information About Wine”, bloggers will have even more reach, and a bigger impact.

    Cheers to you!

  11. Dan G The Iowa Wino March 9, 2010 at 8:29 PM - Reply

    Excellent post. Bloggers come in all shapes and sizes but we all have one thing in common “The Love of Wine”. Isn’t it great when a reader comments on your blog about liking a wine you reviewed? How about the winery who now has a new customer because of what you wrote about their wine? The power of the simple thank you and the cost……priceless.

  12. enobytes March 10, 2010 at 2:54 PM - Reply

    Well said Matt. Thanks for your comments.

  13. enobytes March 10, 2010 at 2:57 PM - Reply

    Excellent points, Dan, thanks. It is about the love of wine and our readers! Cheers, Pamela

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