Yup, that’s the question posed by David Cray, an Associate Professor at the Sprott School of Business at Carleton University in Ottawa, Canada. David created a survey to ask people why they create blogs, what readers are looking for, and what sort of wine blogs appeal to readers. The intent is to collect data from three distinct types of people associated with wine blogging – the writers, the contributors and the readers.

It’s pretty easy for David to reach out to the creators and contributors (like us) but not so much with the readers like you. This is where you come in to the equation.  What do you look for in a wine blog? Inquiring minds want to know. Your responses will help us (and other wine bloggers) understand your interests, expectations and wants. According to David, “Our main aim is simply to publish a few academic papers on how blogs operate and what differentiates between a successful blog and one that is less so.”

To encourage participation, everyone who completes the survey will be entered in a drawing to win a $500 gift certificate at the wine store of his or her choice.  Those who complete the survey before November 15 will go into an additional drawing for a $200 gift certificate.  This is your opportunity to voice your opinion on where we need to take wine blogging. Complete the questionnaire or forever hold your peace! Grab a glass and take the survey.