Chocolate and Red Wine: I Thought that Horse Was Dead!

Chocolate and Red Wine

Every year we must face some traditions that are disturbing, but if they do not taste good I find no reason to continue them. In the last few years, I have dreaded the inevitable eventuality that right after the New Year, soon Valentine’s Day will come. Being the hopeless romantic that I am it is probably no surprise that I am a Valentine’s Day fanatic. Yes I know it was manufactured to sell greeting cards and I am the last one to fault anyone for blatantly marketing what you can when you can. I have to say one of the reasons I dread the holiday these days is because we will be barraged by Wine and Chocolate promotions from wineries, distributors, chocolate makers, and public relations firms who represent these entities. My disdain for the practice of hawking dark chocolate with red wine (the most egregious popular pairing for this holiday) does not come from my culinary side but more from the marketing side.  So, the debated question…does red wine pair with chocolate? Let’s examine. 

Four years ago while struggling to come up with a different promotion because everyone in Willamette Valley was doing the same thing. it made me examine why. Why do I not recommend chocolate with red wine at Valentine’s Day or any other occasion? Valentine’s Day Wine and Chocolate pairings as a subject has been the most over marketed, salaciously promoted and poorly written about concept in the wine and food industry today. There are some pairings that work but they are not common and the time wasted year after year continuously beating this dead horse by anyone who can pound a keyboard becomes too predictable. This brings me to my suggestion for the holiday, Valentine pizza. Why not? It’s easy to make heart shaped dough (buy prepared fresh dough if you must). Write something using roasted red peppers. Say something sweet. Cook from the heart with love, voila!

As I mentioned, four years ago we gave this subject a lot of thought and then we produced one of the most definitive articles ever written on the subject. We decided to reprint it with a few small additions.

So… without further adieu, before you waste perfectly good wine on expensive chocolate read this!!!

Myth Busters: Rubik’s Cube Cat Does Chocolate

I’m trying to wrap my head around the bittersweet debate of pairing wine with chocolate. I certainly have my own thoughts on the subject (which I’ll get into shortly) but what’s interesting is that for years, no one openly, at least in my recollection, debated that wine didn’t go with chocolate. Heck, it matches as well as peanut butter and chocolate, right?

Well, according to some, not exactly. I’ve come across a number of posts that debunk the myth and I’ve talked about this subject with some of my colleagues, and I’ve been surprised by some of their responses – the two don’t work so well together. When I asked this same question to my twitter wine aficionados’, answers varied greatly, and I have to admit that even most of the “great” pairings are barely decent.

I mean, think about it. Most of us go into it partially color blind with so many choices between the types of chocolate, cacao content, wine varieties and styles it seems somewhat amusing and impossible to hit the right set of combinations to solve the puzzle. I think those that hit the right combinations are fortunate to experience what it’s all about.

To really understand it, it’s always helpful to know a few basic rules – balancing the sweetness of the wine with the sweetness of the chocolate. If either one veers off course (e.g. if the wine is much sweeter than the chocolate and vice versa) you’ll come in for a crash landing. You will know when it happens when you taste that bitter sensation or you experience a boring, flat, uninteresting combination.

Although I’ve had plenty of opportunities to experiment with chocolate and wine pairings, I thought it would be interesting to conduct a little Myth Busters activity to test out a number of combinations, so that’s what Marc and I set out to do.

Using modern-day science and an expensive piece of top-secret tasting equipment (I’m only joking here – its not brain surgery, just taste buds!) we’ll seek the truth to report on what we think works best.

White, Dark or Milk Chocolate, How do I decide?

Everyone has an opinion on this subject, which is why we are testing a number of combinations. Some say chocolate and wine doesn’t work – Period! Others recommend milk and white chocolate paired with white wines and brut – others oppose and suggest Pinot noir, Merlot and Sherry. As for dark chocolate, many say that most reds will do, but you have to be careful not to select a tannic red wine – too much tannin can break a pairing.

We pulled recommendations from a number of sources and ran them through a series of tastings. We selected wines from various regions that best represent the typicity of the area and left out the producer name to protect the innocent. Here are the results:

Milk Chocolate Experiment

We selected a Milk Chocolate with real cocoa butter, whole milk powder and pure natural vanilla.

Columbia Valley Merlot – the pairing had a smooth entry, but the flavors seemed to separate at the end. We wouldn’t personally recommend this paring.

Columbia Valley Merlot #2 – The milk chocolate worked with this Merlot;
provided a smooth entry and worked harmoniously.

Carneros Pinot Noir – Unfortunately, the balance between the sweetness of the chocolate and the wine was off kilter, so this particular match did not work particularly well.

German Riesling – The pairing was smooth and surprisingly likeable.

Sparkling Brut – Marc and I disagreed on this paring. I thought the flavors were flat and the chocolate seemed to overpower the sparkler. Marc liked the match and enjoyed the hazelnut and vanilla flavors that came out in the pairing.

White Chocolate Experiment

We used a 0% cacao 30% cocoa butter white chocolate. The ingredients in our chocolate had sweet flavors of cream, honey, vanilla and caramel. Many sources recommend pairing white chocolate with Sherry, a Moscato d’Asti, or a Muscat d’Orange so this is what we tested:

Sherry – the combination brought out a cream and butterscotch flavor which was quite nice; it was a relatively good match that really picked up the creaminess of the chocolate.

Moscato d’Asti – Marc and I didn’t agree on this pairing. We both thought the combination picked up the creaminess of the chocolate, but I thought the chocolate dominated the flavor profile a bit too much. Marc picked up almond and vanilla characteristics that accentuated his experience.

Muscat d’Orange – Marc and I didn’t agree on this paring either! I liked the combination because it had a smooth entry, perfect balance and a nice orange zest finish. Some might think the orange flavor might dominate the chocolate, but in my humble opinion, it worked. Marc didn’t like the pairing as much as I – he thought the pairing was dissipated and shallow.

Dark Chocolate Experiment

We chose five high quality decadent organic chocolates ranging from 60 – 91% cacao content. We paired each bar with a number of super premium varieties from different appellations.

Sparkling Brut – The brut did not pair well with higher content cacaos but the 60% offered a little dance of excitement! This paring offered a clean, crisp experience with fruit flavors that shined through. We thought this was a great match. Kudos to our twitter friend BruceVaughn for the Sparkling Brut recommendation.

Dry Creek Cabernet – The 91% cacao pairing was bitter and the 84% didn’t fair well either – it sort of offered a scorched, dry, bitter flavor. The 75% cacao pairing wasn’t bad, but the wine seemed to overpower the chocolate components. Overall, we were extremely disappointed with this pairing. The wine was ripe with round tannins, so we were a bit surprised this paring didn’t work well.

Mendocino County Zinfandel – This wine wasn’t overly powerful in the tannin department, yet nothing worked with it. At 60%, the wine and chocolate seemed to separate in your mouth; 74% was semi-flat – ok, but not exciting. 84% and 91% was very dry and bitter.

Willamette Valley Pinot Noir – Once again, the high cacao content did not do so well – incompatible to say the least. The 60% and 75% cacao offered a semi-smooth entry, but I wouldn’t call it a perfect match; the balance was good, but the experience was not stimulating.

Columbia Valley Merlot – We tasted a low-tannin Merlot for this experiment. As expected, the higher content cacaos did not make a good match. The flavors were bitter and did not work well together. The 60% and 74% cacaos were ok, but it was nothing to write home about – 84% and 91% was dry and bitter. The bottom line is that we wouldn’t personally recommend pairing dark chocolate with Merlot – it just didn’t work well.

Columbia Valley Syrah – all cacao content pairings were simply flat, uninteresting and boring. In our humble opinion, this particular Syrah did not pair well with chocolate.

Napa Valley Petite Sirah – Unfortunately, all pairings failed miserably. It was far from harmonious and the flavors of the wine and chocolate seemed to separate in your mouth.

Willamette Valley Ruby Port – This was an interesting experiment. The port paired extremely well with both the high level and low-level cacao content. The 91% and 75% cacao content rocked. This match was definitely the frontrunner out of all of our tastings. Strangely enough, the port seemed to overpower the chocolate when paired with the 84% cacao content. Kudos to our twitter friends Small Sips and SbonnerABV for the port recommendation.


If you’re looking for advice, here’s our suggestions:

White Chocolate: Sherry seems to be a pretty good bet. Depending on your taste buds, you might also like a Moscato d’Asti or a Muscat d’Orange. We hear Riesling goes well, but I have not tried it with white chocolate yet.

Milk Chocolate: A lighter-styled Merlot or a Riesling seemed to work best in our tasting. Experiment with Sparkling Brut or a Pinot noir.

Dark Chocolate: Port, a Banyuls or Sparkling Brut is your best bet. If you’re looking for that epiphany experience, pair the port with a 75% or 91% cacao content or a Sparkling Brut with a 60% cacao content.

So, does wine pair with chocolate? Like a Rubik’s cube, there are so many possible moves that it’s difficult to say with any certainty what’s going to work and what’s not (well, unless you’re a Speedcuber!). Take for example, our dark chocolate experiment. We tried two different Merlot’s from the same region – one worked well and the other did not. Personal preferences also play into the equation. Heck, Marc and I couldn’t agree on what worked with white chocolate even if our lives depended on it, which shows that you can’t always count on general recommendations – it’s really about sampling many variations and finding a match that fits your taste buds. So go grab a glass and try a number of different combinations and find a pairing that knocks your socks off.

Wine Myth Busters signing off.

Photo credit:


About the Author:

Marc has held almost every position in the food & wine industry and is committed to Celebrating Hospitality with Pride. In addition to being the co-founder and editor-at-large for Enobytes, Marc is a wine blogger contributor to (Wine Bytes) and writes the Wine Knowledge column in the print magazine About Face. The Contra Costa County Times, San Jose Mercury News, Tacoma Times Tribune and Washington Post have either interviewed or quoted Marc on his viniferous and culinary opinions. Marc has also appeared on Portland's "Vine Time" on News Radio 750 KXL and on California's Central Coast "From the Growing of the Grape to the Glass" on KUHL-AM 1410. He is also the author of A History of Pacific Northwest Cuisine: Mastodons to Molecular Gastronomy. While continuing to tenaciously search for what he may finally proclaim as his favorite wine Marc is relentless in his quest for the ultimate food and wine experience.


  1. David Guetta February 16, 2013 at 11:19 PM - Reply

    I like the important information you deliver within your content. Good luck for your future!

  2. Chozas Carrascal February 26, 2013 at 2:49 AM - Reply

    Very interesting experiment! You’re right when you say we have to break some myths about wine. Can we suggest you a new pairing? Try some sweet Garnacha red wine with dark chocolate. It’s offering very interesting match.

    • Marc Hinton February 26, 2013 at 11:48 AM - Reply


      Granacha/Grenache is a good match with Dark chocolate between 60 and 80% Cacao especially when the fruit has reached maturity and the Brix/Baume has reached adequate levels.
      We look forward to visiting your property next time we have access to the AVE which might be in June 2013.
      Thanks for the link back.

      • Chozas Carrascal February 27, 2013 at 5:17 AM - Reply

        You’re welcome!
        We have to face to many prejudices in wine world; it’s great to find proposals like yours which are based on experience rather than prejudice.

        We’d be very glad to have you with us you next summer. If you’re comming to Spain, please let us know.

  3. JK February 26, 2013 at 8:52 PM - Reply

    Oh my goodness, remarkable post dude!

  4. César Castro April 23, 2013 at 4:16 PM - Reply

    Nice post. My Favourite combination is Dark chocolate with LBV Port, I think it’s lovely.

Leave A Comment