Archive | Marketing

No Money No Bordeaux Not Always

As Bordeaux tries different tactics to uplift the sagging sales in the American market for consumable wines (not collectibles), a specific marketing plan has been assembled and deployed. Enter the new marketing campaign Planet Bordeaux. There are marketing pros who have convinced some of the  home team players that the American audience would buy more French […]

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Posted in France, Marketing, Wine Reviews7 Comments

Where Will You Spend Your Next Marketing Dollar?

If you’ve been thinking about how to spend your marketing dollar for 2011, listen up.  Predictions are rolling in from various technology and market research sectors and you may be surprised by their findings, especially when it comes to TV, radio and print advertising. The greatest shift is the exponential growth of the new digital […]

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Posted in Marketing14 Comments

QR Wine Codes are All the Rage—the 2011 Prediction

I get excited when companies find new ways to (re)use existing technology. Take for example Quick Response (QR) codes—that’s that funny looking box on the redbox movies they call a barcode. Although initially used for tracking parts in vehicle manufacturing, companies use them in a much broader context—from tracking applications to mobile tagging. Let me […]

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Posted in Marketing, Technology78 Comments

Understanding Twitter for Wine Geeks (Part III: Growing Your Business)

Many of you in the wine biz have been anxiously waiting for a discussion on how to grow your business using twitter so let’s cut to the chase and get down to business. Back in the 90’s one of my first restaurant Sommelier gigs was working for the Kimpton Group in San Francisco. I was […]

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Posted in Marketing13 Comments


Twitter Lingo for Wine Geeks (Part II: #Hashtags)

If you managed to survive our last post on how to find and follow wine twitters,  your’re ready to dive into our next topic, #hashtags, so lets get down to business. Today we’ll dig into using #hashtags efficiently so that you get the most out of what they have to offer. (more…)

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Posted in Marketing26 Comments

Twitter Lingo for Wine Geeks (Part I: Finding & Following)

So I hear you’ve recently set up a new Twitter account but you’re lost at what to do with it now, eh? Well let me tell you dear reader friend, you are not alone. As I’ve written in a previous post, social media is transforming our media landscape and for some, it’s not so easy […]

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Posted in Marketing41 Comments

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